DM Trust funds new charity category for DataIQ Awards
The DM Trust, the charitable organisation run by the DMA, is digging deep once more to fund the new “best use…
News
Crisis-hit creatives eyeing up ‘kitchen table agencies’
Freelance creative professionals who have borne the brunt of the Covid-19 lockdown are fighting back by launching home-based agencies through…
Law firm pounces on EasyJet breach with £18bn claim
Compensation lawyers have wasted no time in going after EasyJet, following the major data breach revealed last week, with one…
GDPR two years on: EU chiefs finally admit funding issue
As GDPR approaches its second anniversary (on May 25) European Commission chiefs have urged member states to provide adequate resources…
LadBible brings in Lidl ad chief to head up marketing
LadBible Group, whose brands include LadBible, SportBible, UniLad, GamingBible and female-focused Tyla, has appointed Lidl chief Maya Orr to lead…
Consumers crave targeted ads but privacy’s still crucial
Marketers are facing yet another privacy versus targeting conundrum with a new study claiming that while consumers want contextually relevant…
Royal Mail offers brands new door-to-door incentives
Royal Mail has launched a raft of new incentives for brand owners to sign up for door-drop marketing campaigns, making…
ICO strikes back at claims it has shut down all cases
The Information Commissioner’s Office has hit back at claims that it has shut up shop due to Covid-19, insisting it…
Covid crisis to ‘fuel new surge in data-driven marketing’
Covid-19 may be the biggest threat to the industry in a generation but those offering data-driven techniques are likely to…
UK joins global fight over ‘bully-boy’ late paying clients
UK agency body the IPA has joined a global alliance – which also includes the American Association of Advertising Agencies – in exposing…