Carwow brings in LiveRamp for data-driven marketing
Online car buying comparison site Carwow has signed a data marketing deal with LiveRamp in an effort to give the…
News
Former Opt-4 team relaunch Data Protection Network
A group of former Opt-4 senior advisors has relaunched the Data Protection Network – the organisation which won industry plaudits…
Zurich CDO Fernqvist to chair the 2020 DataIQ Awards
Zurich Insurance UK chief data officer Anita Fernqvist has been appointed chair of the DataIQ 2020 Awards judging panel, just…
REaD Group acquires key assets as UKChanges shuts
REaD Group has taken over the ownership and management of a number of UKChanges’ assets, including its market-leading data management…
Go Inspire beats off Covid and Brexit with record profits
Go Inspire Group, the Leicester-based marketing and communications specialist, has seen off Brexit uncertainty and battled through the Covid-19 crisis…
Government orders major audit of the ICO’s operations
The Government has parachuted in a global management consultancy to run a major audit of the Information Commissioner’s Office, following claims…
Keep eawt: Visit Blackpool warns tourists to stay home
Anyone thinking of taking in Blackpool’s Golden Mile, followed by a stroll past the Pleasure Beach, the Blackpool Tower and…
Fresh delay to Marriott and BA fines fuels ICO criticism
Information Commissioner Elizabeth Denham has found herself in hot water for the second time this week after she used a…
‘Lazy’ brands risk alienating the new digital audience
The Covid-19 rush online has been well-documented but the new influx of consumers are finding that their digital experiences are…
Boots owner reviews $585m data-driven marketing task
WPP is facing yet another test of its mettle after Walgreens Boots Alliance confirmed it is reviewing its global advertising…