Insight helps eHarmony find love in the time of corona
Online dating service eHarmony has proved that using data-driven insight to increase your adspend during the Covid-19 pandemic can bring…
News
REaD Group data scheme to aid ‘responsible marketing’
Companies aiming to advertise their way through the Covid-19 crisis have been given a boost with the launch of a new data scheme…
Hard-hit companies offered major direct mail incentive
Royal Mail MarketReach is aiming to breathe new life into the direct mail market during the current crisis with the…
Back to the future: media consumption turned on head
Claims that there has never been a better time to launch a TV ad campaign have been backed by a…
Lord Sugar gets kicked in the teeth over Twitter plug
Apprentice host Lord Alan Sugar has been slapped down by the ad watchdog over a blatant Twitter promotion for a…
Bordeaux wine collective plots major marketing assault
The organisation that promotes Bordeaux wine in its domestic market and overseas is planning to ramp up its UK marketing…
Nearly three-fifths of DMA firms have furloughed staff
The DMA has laid bare the devastating impact of Covid-19 on the data-driven marketing industry by revealing nearly three-fifths (56%)…
Sky unveils AdSmart fund to woo SMEs to small screen
Sky is aiming to convince small firms of the joys of data-driven TV advertising during the coronavirus crisis with the launch…
Royal Mail dismisses 193,000 concerns over lack of PPE
Royal Mail has hit back at an online petition demanding posties are provided with adequate personal protective equipment (PPE), insisting…
Action for Children unveils emergency blitz with WPNC
Action for Children has launched an emergency appeal to raise vital funds for thousands of vulnerable families driven to breaking…