M&S hunts for chief to head up new data science team
Marks & Spencer is continuing to build its data science capability – despite the Covid-19 lockdown – by kicking off…
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Coronavirus-themed ads strike a chord with consumers
Consumers who are fed up with coronavirus-inspired advertising campaigns are still in the minority, with most Brits actually wanting brands…
Agencies on alert over O2 and Virgin Media mega deal
The proposed merger of O2 and Virgin Media – set to be announced later this week – is likely to…
Marketing Metrix opens health tool for war on Covid-19
Government departments are being offered a new health and well-being data tool – developed by data science consultancy Marketing Metrix…
Personalising all touchpoints ‘can boost ROI to 400:1’
Further evidence that Gartner was barking up the wrong tree when it predicted personalisation would be dead by 2024 comes…
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Aimia tries to pull out of tailspin with new direction
Aimia, the one-time owner of Nectar, Air Miles and Carlson Marketing, has effectively pulled out of the loyalty business to…
Industry calls for tax credit plan as spend faces £4bn hit
The marketing industry is calling on the Government to launch a tax credit scheme to stimulate investment and encourage brands…
Crisis-hit consumers more willing to try out new brands
Consumer confidence has – surprise, surprise – taken a pummelling in the wake of the coronavirus pandemic, with nearly three…
New tech trade body to join fight against online harms
Both the Government and the Information Commissioner’s Office have backed the launch of a new online industry body, aimed at…