Kantar begins buying spree with data-led consultancy
Kantar might be without a global CEO, having ousted Eric Salama last month, but it is ploughing ahead with its expansion…
News
KFC finally admits ditching ‘Finger Lickin’ Good’ activity
KFC has at long last confirmed it has pulled the plug in its “Finger Lickin’ Good” ad campaign, two days…
Gavin Wheeler calls it a day after 17 years at WDMP
WDMP co-founder and chief executive Gavin Wheeler has stepped down from the agency nearly two decades after it launched but just…
Industry backs Budget but warns of tough times ahead
Advertising and marketing trade bodies have welcomed Chancellor Rishi Sunak’s first Budget – including the £30bn package to tackle the…
Morrisons overhauls data strategy for marketing boost
UK retailer Morrisons is aiming to cosy up to its suppliers by handing over more data from its customer loyalty…
Tears of a clown: Warner Bros battered for horror ad
Colrophobics have scored a rare victory against adland after Warner Bros has been censored for running an audio ad for…
Call centre sector braced for Covid-19 double whammy
The contact centre industry is steeling itself for widespread disruption from the spread of coronavirus Covid-19, with companies facing a…
Employee data cock-ups rife as Virgin fall-out continues
It seems that Virgin Media is not alone in its staff data security gaffes, employee error – including downloading malware…
FCA probes investment firms’ use of data and analytics
City watchdog the Financial Conduct Authority is opening an investigation into the use and value of data and advanced analytics…
Sales teams ‘crying out for better marketing support’
UK technology businesses are potentially losing out on millions of pounds in revenue because their marketing teams are clueless about…