Agency bosses banged up for evading £5m HMRC bill
Two elderly men, who pheonixed a marketing agency six times over a 16-year period to avoid paying more than £5m…
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Boots suspends Advantage Card payments over attack
Boots has taken the unprecedented step of suspending payments using Advantage Card loyalty points – both instore and online –…
Cathay Pacific wings clipped with £500,000 data fine
Further evidence has emerged that data protection rulings are like London buses – you wait ages for one then two…
‘Alarmist’ and ‘exploitative’ coronavirus mask ad axed
Companies seeking to exploit the coronavirus epidemic to boost their revenues have been sent a warning after the ad watchdog…
Rail safety body lines up MSQ for new marketing brief
MSQ is continuing to get the green light from Government bodies after picking up the marketing activity for rail safety…
Google nemesis denounces internal data ‘free-for-all’
European data regulators are being urged to clamp down on companies sharing customer data between their subsidiary businesses in what…
Missguided insists that it is misunderstood as ASA acts
Fashion brand Missguided has found to its cost that there is a fine line between female empowerment and objectification after…
Agency giant WPP launches ‘non-agency’ Black Ops
WPP, the one-time lumbering agency giant run by “little big man” Sir Martin Sorrell, is aiming to show just how…
Data-driven digital outdoor drives effectiveness up 17%
Client marketers who embrace data-driven “contextually relevant messaging” in their digital out of home campaigns – which takes into account…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…