Direct Line and Saatchis accused of ‘horror’ plagiarism
Direct Line and its agency Saatchi & Saatchi have become embroiled in a plagiarism row over their campaign targeting first-time…
News
Salesforce surge proves still plenty of life in CRM yet
Suggestions that CRM would simply be a flash in the pan have once again been debunked after Salesforce revealed yet…
O2 opens review of CRM brief held by Lida since 2011
Mobile giant O2 has put the frighteners up the new M&C Saatchi “dream team” of CEO Camilla Kemp and chief…
Stress and fatigue, not roving eye, hurt relationships
Most people working in the media and marketing industry will recognise the struggles of trying to hold down a long-term…
Red faces at FCA as regulator fesses up to data breach
The Financial Conduct Authority – the overlord of the financial services industry – has been forced to admit it has…
LiveRamp signs deal to boost programmatic TV assault
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is ratcheting up its…
‘Gross’ mouldy Whopper ad gives Burger King the edge
The new Burger King ad – which depicts a Whopper going mouldy to flag up that the company no longer…
Solace Women’s Aid tackles #HiddenAbuse with Twitter
Solace Women’s Aid, a London-based charity that offers support for women and children against male abuse and violence, is aiming…
WhatsApp and Twitter facing first major GDPR rulings
WhatsApp and Twitter are facing “blockbuster” GDPR fines from the EU’s top privacy regulator after the Irish Data Protection Commissioner…
Mastercard opens recruitment drive for new tech hub
Mastercard, the credit card giant which likes to think its services are “priceless”, is to create over 1,500 data and…