Where’s Wylie? H&M faces Nuremberg data leak trial
Cambridge Analytica whistleblower Christopher Wylie – the man who lifted the lid on the Facebook data scandal – might want…
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Marketers finally sit up and take notice of data privacy
It seems the penny has finally dropped in the marketing department that data privacy really is crucial, with the vast…
Email marketing continues to click with UK consumers
The swathe of new data-driven marketing channels – from digital outdoor and addressable TV to video and podcasts – might…
Half of last year’s £2m fines for PECR breaches unpaid
Over half the companies which were fined for breaches of electronic marketing law in the past year have yet to…
Consumers browned off by greenwashing brand ads
Greta Thunberg and Donald Trump may be doing battle over the effects of global warming but brand owners’ response to the crisis,…
Never mind Gartner’s doom, personalisation’s rare now
Gartner’s controversial prediction that brand owners will abandon personalisation in their droves by 2024 has been blown out of the…
£4bn loyalty penalty issue ‘will take a decade to tackle’
The crackdown on the so-called loyalty penalty – which is estimated to cost UK consumers nearly £4bn a year for…
Tough new laws aim to protect kids from online harm
Online companies will soon face the threat of mega fines for ignoring a raft of new measures designed to protect…
Mumsnet hails personalisation strategy for CTR boom
Mumsnet, which – depending on who you believe – is either the online home of misandry or a lifeline for…
Dead loss: Online content blockers shoot down UK sites
UK news publishers are losing tens of millions of pounds in revenue each year because brand safety measures – designed…