ICO faces legal challenge over failure to tackle adtech
The organisations behind the first GDPR complaints about realtime bidding – which triggered a formal investigation into the practice –…
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Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
Former Kin + Carta duo take Rise at Seven to London
Rise at Seven, the SEO agency launched by two former Kin + Carta colleagues who worked at both Branded3 and…
Asos trials AR app to let shoppers try on clothes online
Online fashion brand Asos is aiming to tackle one of the biggest issues for ecommerce sites and shoppers alike by…
Industry sees huge surge in data-driven marketing deals
The pursuit of breakthrough data-driven marketing strategies and campaigns was behind a major rise in marketing sector M&A activity in…
‘Outstanding’ Lida axed and folded into M&C agency
Lida, once described as the “outstanding” division of the M&C Saatchi group, is joining the extensive list of direct marketing agency…
Industry’s top earners rocked by five-year pay freeze
Senior marketing and advertising bosses are being forced to work harder for less, with top industry executives witnessing a near…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
British razor start-up slams P&G bullies over ad ruling
Procter & Gamble has been accused of bully-boy tactics against British start-up razor subscription service Friction Free Shaving, after a…
Swipe left: Top apps accused of ‘insane’ GDPR violation
The adtech industry has once again been caught with its trousers down over alleged mass abuse of personal data following…