GDPR’s working but we’ll need more, say marketers
GDPR is no longer seen as the big bad wolf of the marketing world, in fact most brands now believe…
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RNLI scraps Xmas appeal for ‘perfect storm’ DM blitz
The RNLI has ditched its traditional Christmas appeal to launch a major direct marketing fundraising campaign – which will see…
High Court orders Royal Mail to cough up £50m fine
Royal Mail’s has failed in its attempt to overturn a £50m fine – issued by Ofcom last year – for…
Data theft ‘fence’ ordered to pay £109,000 to Aviva
Aviva’s drive to crack down on illegally obtained data in the claims industry is not entirely for the “greater good”,…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
Tesco rips down Clubcard Plus ad as Mel B gets Scary
Tesco has been forced to tear down a key execution of its Clubcard Plus ad campaign featuring Spice Girl Mel…
Majority of firms still can’t quantify CRM investments
The CRM software market might be booming – with Gartner recently claiming it was worth $48.2bn (£38bn) globally last year…
Give us greater powers to confiscate assets, urges ICO
The Information Commissioner’s Office wants to beef up its legal and investigative powers to carry out search and seizure warrants,…
Merlin plots digital overhaul for single customer view
Merlin Entertainments, the company which runs Alton Towers in the UK as well as Legoland and Madame Tussauds across international…
Aviva steps up war on black market for accident data
Finance giant Aviva is calling for a change in the law to force personal injury claims solicitors to declare where…