Very Group orders in AI for greater personalisation
The Very Group, the firm behind online shopping platforms Very and Littlewoods, is beefing up its personalisation strategy by signing…
News
Vitality gets on its bike to push ‘health’s best friend’
Vitality is launching a new nationwide campaign for its health and life insurance business, which aims to redefine what a…
Sainsbury’s ramps up tech with AI-driven ‘SmartLists’
Sainsbury’s is launching a new AI-powered way to shop in the supermarket giant’s app, designed to help customers plan their…
Brits hungry for AI to dish up personalised rewards
UK consumers are crying out for restaurants to implement AI tools so they can get more personalised discounts and loyalty…
Horseracing body hires chief to attract young punters
Racecourse Media Group, the media and data rights management organisation for British and Irish horseracing entirely owned by its 37…
SunLife opens up about later life with Mail Metro Media
Over-50s financial services specialist SunLife has signed a new partnership with Mail Metro Media, launching a campaign designed to change…
Agency strategists move up food chain to the top table
Brand owners are increasingly turning to agency strategists to deliver bigger outcomes, as their influence grows even beyond marketing departments…
Specsavers tackles contact lens ‘icks’ to court virgins
Specsavers is targeting contact lens “first-timers” with a new campaign that aims to make trying lenses feel a little less…
Crufts collars new agency to broaden show’s appeal
Crufts, the Royal Kennel Club’s flagship annual dog show and live entertainment event, has appointed a new agency to develop…
Hardline Network Rail blitz to track down trespassers
Network Rail is stepping up its battle to keep the British railway network safe, with a new campaign targeting those…
Sharps gets ‘emosh’ with It’s What’s Inside That Counts
Made-to-measure furniture specialist Sharps is seeking to build a more emotional connection with consumers and stand out in a highly…
St Ewe woos ‘the disciples of egg’ in Bray Leino debut
Cornwall-based premium egg brand St Ewe is aiming to build awareness and drive sales among higher income households and families…
Premier League recruits new tech and data champion
Football’s Premier League might be embroiled in a very public row over allegations that Manchester City are cheats but behind…
AMV and Spark Foundry scoop top IPA prize for Currys
AMV BBDO and Spark Foundry have been awarded one of the industry’s highest honours, the IPA Effectiveness Awards Grand Prix,…
Forget brew or splosh, tea’s a cup of joy, says Twinings
Up North it is a brew, in London a cup of splosh, and nationwide it is simply a cuppa, but…
Listen up: ‘Channelling digital into audio boosts profits’
Brands could increase campaign profit without boosting overall campaign spend, by reallocating a portion of media budgets from search and…
Arena UK lands data-driven media brief for movie giant
Entertainment studio Lionsgate UK, the movie company behind John Wick, The Hunger Games, Twilight, Saw and Now You See Me,…
Royal Mail slashes disputed price rises in major U-turn
Royal Mail has scrapped its controversial price rises for wholesale customers – which would have seen the cost of some…
Very Group brings in new data and marketing chiefs
Online shopping giant the Very Group has made a double appointment to its leadership team, shipping in a new group…
Watch this space: Sekonda woos Gen Z with VCCP blitz
Sekonda, the classic British watch brand owned by Time Products (UK) is aiming to position its timepieces and smart wearables…
Ex-McCann global boss Macdonald returns to adland
International brand experience and creative production business The EC Group has appointed former McCann global CEO Chris Macdonald as group…
Someone Like You: Universal hires partnerships chief
Universal Music Group, the home of artists from Taylor Swift, Billie Eilish and Bob Marley to Elton John, Adele and…
ICO staff stage protest over ‘toxic workplace culture’
The new Information Commission is facing major disruption on its first day of operation with members of the PCS union…
Betway pushes punters to WSL in international break
Betway has launched a digital campaign that takes aim at two familiar football fan frustrations – international breaks and VAR…
H1 digital spend tops £21bn as retail and video clean up
UK brands spent £21.2bn on digital advertising in the first half of 2026 – almost £5bn more than they spent…
Smyths Toys Superstores makes play for an early Xmas
European retailer Smyths Toys Superstores, which offers everything from Lego, Barbie and Star Wars figures to outdoor play equipment bicycles,…
Brands must act like daters to avoid loyalty break-ups
Brand owners are being urged to study the precarious world of online dating by taking a closer look at their…
Marketers fail to grasp public’s nuanced feelings over AI
Marketers are ramping up their tech investments, with almost two-thirds expecting GenAI to play a pivotal role in brand recommendations…
Walk This Way: Universal brings in ex-Spotify AI boss
Universal Music Group, the home of artists from Billie Eilish, Lana Del Ray and Elton John to Lady Gaga, Stevie…
TfL tells Londoners that ‘The Stop is Just the Start’
Transport for London is highlighting how every journey is a gateway to real-world experiences, bringing Londoners closer to the people,…
Friends and enemies give buyers the ‘Autotrader nudge’
Automotive marketplace Autotrader is aiming to drive home the message that its platform is the “undeniable” destination for drivers aged…
Morrisons ramps up fightback with first chief AI officer
Morrisons is aiming to capitalise on its World Cup sales boost with the appointment of its first chief AI officer…
Retail loyalty schemes rocked by £807m triple whammy
Over half of the UK’s leading retailers are collectively missing out on nearly £807m in gross margin each year through…
Bang to rights: MoJ unveils blitz to recruit magistrates
The Ministry of Justice is launching its biggest campaign to date to recruit magistrates, challenging perceptions of who can do…
‘Playing safe’ the riskiest strategy for global campaigns
Brand owners wanting to discover the secret to effective multi-market advertising are being urged to ditch the temptation to play…
Information Commission set to launch without a chair
The Government has less than a week to appoint the chair of the UK’s new-look Information Commission, despite applications closing…
New charity platform boasts 40m verified consumers
Charity marketers are being targeted with the launch of a new major data insight platform, covering over 1.75 million active…
Maccy Ds Hollywood homage hails World Menu Heist 2
McDonald’s is reprising last year’s “World Menu Heist” campaign with an even bigger operation, backed by a major new push…
‘You’re My Guitar Hero!’ Marshall exposes venue woes
Marshall, the company behind the iconic amps used by Jimi Hendrix, Mick Ronson, Mick Jones, Jimmy Page, Slash and Pete…
IAB UK: Govt must act so digital sector can top £242bn
The burgeoning market for AI and emerging technologies could trigger a near 40% boost in the value of the digital…
DOOH ‘supercharges purchase intent with store location’
Brands that include store locator information on digital out of home campaigns, so shoppers can navigate their way to physical…
Sainsbury’s powers up tech drive with ex-Diageo chief
Sainsbury’s is beefing up its leadership team by creating the new group-wide role of director of technology for customer, marketing…
BT dials up hornet threat to highlight online protection
BT has launched its first major brand campaign since the brand relaunched in May with “Behind Brilliant Things”, highlighting how…
Lynx Holder campaign pokes fun at fragrance snobbery
Unilever-owned Lynx is launching the Lynx Holder, a deliberately extravagant bottle designed to house one of its body spray cans…
Marketers ‘putting quantity over quality’ with AI content
The rise of AI in marketing is triggering “trust issues” among UK consumers, with nearly two-thirds (62%) of Brits saying…
Herdify platform sheds fresh light on word of mouth
Brands and charities are being offered even greater insight into how word-of-mouth influences audiences without the need for new data,…
Jet2 ramps up personalisation with major Adobe deal
Jet2, the UK’s largest tour operator and third largest airline, has signed a multi-year strategic partnership with Adobe which it…
George at Asda puts on the style for Autumn collection
George at Asda is aiming to bring serious style without the serious price tag, putting fashion centre stage to showcase…
Macmillan hires VCCP to keep charity’s mission alive
Macmillan Cancer Support has made a double agency appointment to handle both strategic branding and creative following a competitive pitch…
Reward picks ex-Lloyds chief for top UK and Europe job
Reward, the customer engagement and commerce media company, has strengthened its commercial leadership with the appointment of its first president…