Agency 23red is expanding its team with new strategy director Dan Thomas, who joins from MediaCom where he has been for nearly a decade, most recently as associate strategy director.
Over this period , Thomas has developed campaigns for Government clients, Cancer Research UK, eBay and Sky. His experience spans marketing strategy, comms planning, systems thinking, data analysis, behavioural science, and response marketing.
In his new role, Thomas will support strategy and planning partner Simon Mutter – who joined the agency last year – working on strategy development across creative, partnership and PR, bringing additional strength to clients such as The Open University and new business.
Mutter said: “Since joining 23red, expanding the strategy team was always a priority as we saw significant agency growth. With our focus on purpose and positive behaviour change, strategy and planning is at the core of all the work we deliver.
“Dan joins us with wealth of experience and strategy expertise. He is also someone who will help us continue creating positive impact on public and private sector clients and I’m excited for what’s in the store for 23red.”
Thomas added: ”I’ve always admired the work done by 23red, so I’m really pleased to join such an impressive team. There’s never been a better time for businesses, government, and charities to learn from each other and change behaviour for the better, and 23red is perfectly placed to make that happen.”
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