The Information Commissioner’s Office has confirmed it is investigating 24 companies as part of its inquiry into charity sector marketing, and is expecting to reveal formal enforcement action on a number of organisations next week.
The move follows confirmation that the regulator is probing the practices of St Ives-owned business Response One, after it slapped nominal fines on the RSPCA and the British Heart Foundation. Both charities had shared hundreds of thousands of donor records through Response One’s data pool Reciprocate without gaining adequate permission.
At the time, Response One marketing director Stuart Huke told Third Sector: “As Reciprocate is no longer in operation and hasn’t been for some time, there is nothing additional that we wish to add on this occasion. Response One continues to support the charity sector and the fantastic work it does for good causes.”
The ICO has also told the DMA that it will issue new guidance on what information should be included in data collection/privacy notices about profiling.
In a meeting with the industry body, ICO bosses accepted that any such guidance needs to be in line with the EU General Data Protection Regualation and will also deal with the GDPR provisions on profiling in the guidance.
The DMA explained to the ICO how widely generic profiling is used in the industry. The ICO will work on its guidance and will present its initial thoughts at the Privacy Officers Conference in Manchester on March 6 which the DMA is attending.
ICO donor data abuse inquiry probes Response One
Charities guilty of using Response One file illegally
‘Money grabbing’ charities flayed over brutal agency
Action for Children takes £100k hit from bust agency
‘Aggressive’ charity agency goes into liquidation
Charities hit by new claims of aggressive fundraising
Oxfam and agencies savaged by charity watchdog
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact email@example.com). If you are an existing user, please log in. If you have forgotten your log-in details please email firstname.lastname@example.org to get them reset!