Global data business 55 London, a division of You & Mr Jones, has made three key appointments to its analytics and media teams as it continues its expansion strategy.
Leona Bell joins as consulting manager, and has extensive experience as an analytics leader in her previous roles, agency-side as head of data analytics at Engine Group and client-side as head of web analytics at Maplin Electronics. She will lead analytics missions among 55’s travel and retail clients.
Oliver Gillies also takes up the role of consulting manager, having previously worked as search director at Merkle Periscopix and performance media search director at Zenith. Gillies will support the growth of the media practice and lead a range of attribution and enhanced audience-targeting activities.
Additionally, Chiara Bruno joins as project lead from Publicis Emil, where she was campaign manager and will take up the critical role of coordinating and delivering 55 London consulting teams as they integrate clients’ analytics and prospecting data on the cloud.
The agency offers digital consulting and implementation services, to support to the enhanced use of data to help clients improve digital marketing effectiveness and drive integration use cases; clients include Adidas, Dixons Carphone Warehouse, Hilton Hotels and Pandora.
Managing director Richard Wheaton said: “In these uncertain times, the need to increase the effectiveness of digital marketing has become an even more vital driver of business performance. We look forward to welcoming our new team members ‘virtually’ who together will enhance our leadership team and help us continue to grow our capacity to support our fantastic portfolio of clients.
“We are in a period of high growth in the UK, due to our clients continuing to invest in data and technology solutions that enable them to improve marketing, advertising and customer experience, and I’m delighted to be able to announce these hires.”