Activate launches StreetAd plan

The Activate Solutions Group, the company set up two weeks ago by Mike Cottman, is launching a new digital screen business – StreetAd – which will see 46” exterior facing screens appearing in the windows of independent retailers and major convenience store groups across the UK.
The service, being trialled in the run up to Christmas, will carry a mix of targeted community messaging, local service news (such as weather and transport information) and a selection of local business and national brand ads for promoted product ranges within each store. There are plans to roll out the network to 10,000 stores.
Content will be tailored to each location, giving businesses the opportunity to take advantage of time-based services to ensure consumers see the right information at the right time. Onscreen QR codes will drive online traffic and promotion redemption, via advertising creative designed to entice passersby to interact with what they see on the screens.
Cottman said: “StreetAd will focus on driving sales back to our high streets via convenience stores, which remain the heart and soul of local communities. New technology means we’re now able to provide a level of interaction not previously seen at a local level, giving advertisers and store owners new opportunities and communities a new information platform.
“By providing this service we hope to offer independent retailers, wider local businesses and big brands a uniquely measurable interactive advertising platform; that consumers will genuinely find useful and engaging.”