Amaze chief Buchanan exits and rejoins Reading Room

buchananAmaze chief commercial officer Kirstie Buchanan has left the digital agency just seven months after joining the St Ives-owned business to return to Reading Room as strategic development director.
Buchanan joined Amaze from Manchester agency Rippleffect in April this year and was responsible for client services, new business and marketing functions, reporting directly to Amaze chief executive Tony Murphy.
However, having worked in the digital marketing industry for over 16 years, she has decided to return to Reading Room, where she worked for over seven years on both marketing and as a creative director. Buchanan is also chair of the DMA North Council.
In September, Amaze appointed Fiona Proudler managing director, who took on the role in addition to her current post as managing director of sister agency Realise.
She effectively succeeded Natalie Gross, who left Amaze last year, as part of plans to bring Amaze, Realise and Branded3 closer together under the chief executive of Realise Tony Murphy. It is not known whether the two moves are related.
At the time of her appointment Buchanan said: “I look forward to working closely with new colleagues and also getting out and about and meeting our clients, partners and prospects.”
Former Amaze colleagues have been quick to recommend her. Chief strategy officer Alex Comyn wrote on LinkedIn: “Working with Kirstie was a real pleasure. Her experience in the industry shone through in her advice and recommendations across our new business and client work. More importantly, in front of clients she was the model of cool, calm and collected, not giving away any of the intense work she does behind the scenes.
“She has a really sound business head and knows when to say no to an opportunity, which is a skill often lacking within people in the industry. Would recommend Kirstie as a valuable advisor and authoritative leader – someone you’d want on your side, someone you wouldn’t want on the other.”

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