Carlson Rezidor Hotel Group, one of the world’s largest hotel groups, has appointed Amaze to handle digital marketing projects for the Radisson Red and Radisson Blu brands.
The first is an interactive website to mark the launch of Radisson Red, announced recently in the US. The new offering is a ‘lifestyle select’ brand that has been designed and developed to push the limits of hotel personalisation.
Radisson Red will focus on the younger traveller and will evolve to keep up with changes in attitudes and technologies. With a focus on contemporary design, the brand will open its first location next year and plans to be operating 60 hotels around the globe by 2020.
The second project, awarded to Amaze after a three-way pitch, is lead content agency for Radisson Blu globally. The brand currently operates 275 hotels across Americas, Europe, Middle East, Africa, as well as Asia Pacific – with a significant number of new openings in development.
Raddison Blu vice-president of branding Rose Anderson said: “What we saw in the work presented by Amaze was fresh thinking, a real talent for storytelling and a good grasp of technology. Each of these characteristics is vital to us going forward so that our brands continue to stay in the minds of the modern connected traveller.”
Related stories
Amaze hires creative strategy chief
NSPCC awards digital to Amaze
Amaze nets Travis Perkins digital
St Ives grabs Amaze for £23.4m