Amice Lock takes non-exec role as Medialab staffs up

Medialab Group is continuing to strengthen its senior team by bringing in highly experienced professionals, with the appointment of former Starcom MediaVest planning chief Amice Lock as a non-exec director.

Lock, who will sit on the board of directors and work alongside the leadership team, has over 18 years’ experience in strategic planning, “cultural understanding” and management, supporting clients such as Bauer Media, Sony Music, Samsung, Harper Collins and Knight Frank.

Previously head of planning at MediaVest and managing director of Starcom’s branded content division LiquidThread, Lock left the agency world in 2014 to set up her own consultancy, Amice Lock Consulting, which she will continue to run on a day to day basis.

She initially started working at Medialab on a consultancy basis earlier this year and will now be involved in policymaking decisions and planning exercises within the agency.

Medialab chief executive Marcus Orme said “After experiencing the positive impact Amice had among the team in a short space of time, we are delighted to extend and formalise our relationship with her. Amice will continue to keep us on our toes – asking testing questions which force us to think about how we do business in a way which best reflects needs of our client partners and our values. Her input brings a fresh perspective which can only benefit our clients.”

Lock added: “I am a firm believer in the intrinsic power of developing and honing corporate values which in turn inform behaviours – it’s not what you say, but what you do, and I relish the opportunity to work with such a values centric organisation as Medialab.”

Her appointment follows that of former Starcom Mediavest Group joint CEO Steve Parker to the new role of executive director and ex-Carat and Mindshare client Suzy Jordan to director of strategy.

The agency has not been too shabby on the new business front either, landing SunLife, Battersea Dogs & Cats Home and Guide Dogs to name just a few.