IDM targets Asia as quest for global operation continues

singaporeThe Institute of Data & Marketing (IDM) is ramping up its plans for global domination by launching a new partnership which will see the training organisation expand its services across Asia.

The IDM was rebranded from the Institute of Direct & Digital Marketing last year in a move designed to ditch its DM roots. It already has an agreement with education giant Pearson to offer students from across the globe marketing training up to the equivalent of a Masters Degree.

Now it has agreed a partnership with SEQUEBB, a B2B consultancy offering data-driven marketing and technology solutions to clients across Asia, with Singapore being the first target for its e-learning software and bespoke in-house training services.

The UK DMA – which owns the IDM – claims that, “as a proud member of The Global Alliance of Data-Driven Marketing Associations (GDMA) network, [we] aim to help support organisations around the globe to deliver best practice in marketing”.

Quite what the the Data-Driven Marketing Association of Singapore (DMAS), a non-profit trade organisation established in 1983, will have to say about the UK DMA invading its territory is another matter.

But IDM general manager Andy Dorling does not seem overly worried. He said: “We are delighted that our collaboration with SEQUEBB will help to enhance their service offering to clients. Data and marketing professionals in Asia can now benefit from learning solutions that use creativity, data and marketing insights to improve the customer experience.”

SEQUEBB managing director Tim Webb added: “SEQUEBB, like the UK DMA, are practitioners of data-driven marketing and strive to build long-term, sustainable relationships with our clients. In line with client feedback and evolving market trends, we identified that an increasing number of businesses are eager to adopt a positive learning culture for employees.

“This partnership will ensure we are able to enhance our internationally renowned consultancy services by equipping clients with the learning tools and capabilities required to flourish in a global digital economy that is increasingly influenced by technology.”

Dorling concluded: “The IDM is a social enterprise dedicated to raising professional standards in data and marketing. Our aim is to equip businesses, and their marketers, with the latest skills and best practice through learning material curated by the very best in the industry. We look forward to creating further opportunities for the IDM to offer our expertise to help advance the careers of future generations across the globe.”

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