All Response Media (ARM) co-founder Cathy McPherson has joined independent media agency Adconnection as a director, following a spell as a consultant with the business.
McPherson, who has nearly 30 years’ experience in the industry, started her career at Media Planning Group, before joining Carat, where she ultimately become a board director.
In 1994, she switched to CIA Direct (now MEC), where she worked with Andy Sloan. A year later they quit to co-found direct response specialist ARM. McPherson headed up the new business unit, bringing a number of high profile clients – including the RAC, One.Tel and Flying Flowers – on board.
She left in 2004 and following a return to Media Planning Group and a spell at Vantage McPherson launched her own business, Tangelo Consultancy, working with the likes of Target Media and Acumen. At Adconnection, the client-list includes Maplin Electronics, Bonhams, Britax, 888, Lovestruck, Pharmacare Europe and Wagamama.
Chief executive Catherine Becker said: “It is a real coup to welcome Cathy to our management team, to help build on our strong growth in 2012 and continue with the new business success. Cathy’s drive, success in growing agencies such as ARM and her huge knowledge of client and agency business will help us continue the growth and build the agency to the benefit of our clients.”
