Army saves £770m with data strategy

army 2The British Army is claimed to have saved more than £770m by implementing classic direct and data marketing techniques to analyse and more efficiently allocate manpower and resources.
Using business intelligence software provided by SAS, the Army has implemented SAS Solutions Suite to maintain data quality by correcting input errors and deduplicating data sets, while SAS Enterprise Guide is used to streamline the Army’s data and data analytics and reporting capabilities.
Personnel costs account for 27% of the defence budget overall, but 74% of the Army’s. The latest figures show the Army had 94,610 trained regulars, 8,670 regulars under training, and 19,040 trained Territorial Army soldiers, with a further 6,000 under training.
But it also has hundreds of thousands of pensioners, from 50 different nationalities and 17 ranks from private to general, and 250 trades.
Elaine Drummond, head of public sector at SAS, said:“We give the Army a much greater insight into vast volumes of information held within their systems. By sufficiently aligning and simplifying the data, the Army now has the power to make better-informed decisions about manpower planning, driving efficiencies and new opportunities for innovation.”

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  1. RT @DM_editor: British Army digs in to make £770m saving by implementing new data strategy http://t.co/u3PW9Z4dEE #datamarketing #directmar…

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