Tesco chief creative officer Matt Atkinson, the former boss of Havas EHS, has become the latest casualty of new boss Dave Lewis’ shake-up of senior management roles and is leaving the company.
Atkinson joined the retailer in June 2011 as group marketing and digital officer and was promoted to chief marketing officer 18 months later.
Often described as the “ulitmate suit”, smooth-talking Atkinson had worked at Tesco’s DM agency Havas EHS for seven years. He had spent his entire career working in agencies, having previously been head of integration at Saatchi & Saatchi, chief executive of Interfocus and managing director of Tequila.
However, following speculation that he had fallen out of favour with then chief executive Philip Clarke, Atkinson was shifted to a new role, as chief creative officer, heading up new product and service development.
This role has now been axed as part of the latest restructure which also sees group business planning and strategy director David Hobbs ousted.
Meanwhile, multichannel director Robin Terrell is taking on the role of marketing boss, succeeding Gill Easterbrook, who was appointed to the position of chief customer officer in June.
Group chief executive Dave Lewis will also take on the leadership of the UK business, replacing former UK managing director Chris Bush who, according to reports, has been pushed out following the £263m accounting scandal.
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