BP is marking the 100-day milestone to the start of the Paralympics in Rio this summer with the release of an online film featuring German sporting ambassador and European champion sprinter David Behre.
The spot, created by Psona Films, is the latest in BP’s ‘Energy Within’ campaign, which seeks to show how the human spirit is the most powerful energy of all and leads people to achieve the most remarkable things.
The series, created by Psona Films, supplements BP’s partnership with the International Paralympic Commitee ahead of the 2016 Rio Games. Launched in September 2015, the first film of the campaign featured world record-holding Paralympic athlete Marlou Van Rhijn, and garnered over 44 million views across all online channels.
The second film communicated the breadth of BP’s worldwide sponsored Paralympic athletes, collecting more than 75 million views across all online channels.
Psona Films managing director Katy Eyre said: “BP has given us some amazing stories to work with and it’s such a privilege to develop the ongoing series of films that bring to life the inspiration behind the success in the lives of these remarkable athletes.
The ‘Running Man’ footage and emotional storytelling featuring David Behre is reason enough to get excited about this film – but the CGI adds another dimension.”
Psona Films will be creating more spots for BP in this series as the Paralympics draw closer this summer.
