BrewDog to launch spirits brands

BrewDog, the controversial company which once described the ad watchdog as a bunch of “motherfuckers”, is to expand its business into the spirits market.
The company, whose brands include Trashy Blonde, Dead Pony Club and Hardcore NZ, is advertising for an “experienced distiller with a caan-do attitiude and a hands-on approach to leadership” to assist with the launch of its new spirits division.
A BrewDog spokesman told M&C Report: “[Distilling] is something they have been experimenting with for a while and are looking to exand on that.”
Not that everyone will be too chuffed about the move. The company has had numerous run-ins with both the Advertising Standards Authority and drinks watchdog the Portman Group over its marketing.
Having last year dismissed the ASA as “killjoy, self-important pen pushers in their Burton suits”, following criticism over foul language on the company website, in April this year, it accused the Portman Group of treating beer drinkers like “brain-dead zombies”.
The watchdog ruled that marketing phrases such as “rip it up down empty streets” and “we believe faster is better” on the Dead Pony Club’s packaging breached its code because they linked drinking alcohol with “bravado and immoderate consumption”.
But BrewDog retorted: “Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. At BrewDog we will just get on with brewing awesome beer and treating our customers like adults. I’m sure that makes [chief executive] Henry Ashworth cry a salty tear into his shatterproof tankard of Directors as he tries to enforce his futile and toothless little marketing code, but we couldn’t give a shit about that, either.”

1 Comment on "BrewDog to launch spirits brands"