Former Karmarama and Proximity London creative chief Caitlin Ryan has been appointed executive creative director at Cheil London, succeeding Logan Wilmont, who left in March last year.
Ryan has been pursuing other interests since leaving Karmarama last summer; she also owns three independent café’s, Lantana in Fitzrovia, Shoreditch and Camden.
However, she has maintained her profile in the agency world and, along with former Lida executive creative director Nicky Bullard, she was among a number of so-called “new blood” trustees appointed by D&AD at the tail end of last year.
At Cheil, Ryan will work across all clients, including Samsung, Coca-Cola and Crocs and report to group chief executive Paul Hammersley. He said: “Caitlin understands how modern brands connect with consumers. She will be a powerful force in helping to drive the next phase of our growth.”
She has created award-winning work for clients including VW, P&G, Mars, Kraft, Eurostar and Lloyds. While at Karmarama she was behind the high profile Coppafeel “whatnormalfeelslike” campaign.
Ryan started her career at McCann-Erickson in Australia. In 1993, she came to the UK and worked on the launch of HMV’s direct division, before joining Barraclough Hall Woolston Gray in 1998.
She was promoted to joint creative director in 1999, and in 2005 was promoted to ECD at the agency which by that time had been rebranded Proximity London.
Ryan joined Karmarama in the summer of 2013 and was responsible for the day-to-day running of the creative teams across the group, including Karmarama, data agency Crayon Ci and production firm Kream.
It is understood that her decision to leave was sparked by senior management changes at the agency. Group chief creative officer and co-founder Dave Buonaguidi he left at the end of 2014 and was succeeded by Droga5 Europe executive creative director Nik Studzinski. Sources had expected Ryan to take over from Buonaguidi.
Ryan said: “Cheil champions diversity, invention and entrepreneurialism, which makes it the perfect home for me. The network’s media-agnostic approach is conducive to the best creative ideas, inspired and informed by consumers’ lives.”
Wilmont is now executive creative director at Doner UK.
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