Celerity scoops Skipton data brief

Skipton Building Society has appointed data marketing and CRM specialist Celerity Information Services to implement a bespoke solution to improve marketing automation, member retention and acquisition.
Celerity’s solution enables Skipton to streamline 150 million rows of customer data and effectively communicate with individual customers from every department and retail unit at the building society.
Working with the society’s established single customer view, Celerity is integrating a bespoke FastStats and Adobe Campaign solution designed to bring Skipton into the digital age without compromising the its core values and holistic approach to member engagement.
Skipton head of customer strategy and planning Rebecca Allsop said: “Our 162-year heritage is rooted in member participation – keeping our members involved and informed is a priority. This means providing high quality, timely and consistent communications
“Celerity’s bespoke integrated CRM and marketing automation solutions enable us to move away from labour-intensive and time-consuming manual processes and improve our marketing efficiency by 90%. We have reduced the time taken to develop and deliver a bespoke cross-channel marketing campaign from 17 days to two.”
Celerity managing director Jason Lark added: “Skipton came to us seeking ways to move beyond basic customer communication. We are particularly pleased to work with a company that is so focused on delivering an exceptional customer experience – and are confident that we can help them build on their success.”