Jaywing nets Skipton agency role

Skipton Building Society has handed Jaywing its lead marketing account, following a competitive pitch, expanding its remit which has seen the agency work on regulatory and customer research activity.
The company is the UK’s fourth largest building society, with £13.9bn of assets and 100 branches nationwide. It heads up the Skipton Group which has 15 subsidiaries including estate agent chain Connells and Homeloan Management; it also launched Callcredit Information Services in 2001, also sold it to the management team in 2009.
Jaywing will take responsibility for all creative direction and strategic brand development across Skipton’s marketing requirements, covering customer acquisition, retention, internal and corporate communications.
The agency’s first campaign will be the launch of the brand’s ISA activity in the run up to the end of the tax year. The agency plans to bring a step change in Skipton’s approach to creative delivery, further raising the brand’s profile on the high street to take advantage of the economic recovery.
Skipton head of marketing Rachel Ramsden said: “We were impressed with Jaywing’s expertise and knowledge of the sector from the outset. Their strategic approach and proven demonstration of fantastic creative output in financial services make them the perfect partner to build our brand and identity. And it helps that they are a great bunch of people who will be a pleasure to work with.”
Jaywing managing director of brand communications Maria Vardy added: “There’s nothing better than being a real partner, truly understanding, living and breathing the business. We’re excited to be part of Skipton’s journey as it continues to build its customer profile and hope we’ll have a long and successful relationship with lots of fun along the way.”