Client wins push Unlimited Group profits up to £10.2m

Unlimited Group has hailed a raft of international client wins and expanded briefs from the likes of long-standing client BMW for an impressive 17% growth in pre-tax profits £10.2m, in the first full financial year since its £75.8m sell-off to Isle of Man firm and major shareholder DBay Advisors.
The group said that despite a climate plagued with speculation around Brexit and general uncertainty, it is “driving an optimistic outlook, having benefited from major UK and international client wins”.
The results are sparse on detail, as a private company it does not have to divulge anything to the outside world but over the past year, the group – which owns TMW, Nelson Bostock and 18 Feet & Rising – has undergone a major rationalisation of its agency brands. It is not known whether this has resulted in job cuts.
ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and Walnut Unlimited were merged under the Walnut Unlimited brand, while two Bristol-based direct marketing agencies, The Real Adventure and EMO, merged as Prophecy Unlimited.
And, in April, the group pooled its 27 agencies into the seven disciplines of health, customer engagement, brand, digital transformation, B2B & technology, CRM & acquisition and insight & analytics, with the aim of simplifying its offering and bringing data and creative closer together.
It also recently acquired First Base, the B2B content and lead generation marketing agency.
Group managing director Michael Richards comments: “Unlimited Group has been one of the industry’s best-kept secrets and I’m here to help unlock its potential, so more clients can benefit from the exceptional talent and agile structure we have that leverages data and analytics to drive results.”