Colwell joins bio-fuel group to lead marketing operation

colwellFormer Media Octopus and LBM chief Andrew Colwell has become the marketing director of bio-fuel CHP, sustainable energy and carbon reduction specialist Fleetsolve, as the firm ramps up its expansion plans.

The company, which was founded in 2002, was bought by international energy, mining and shipping giant Simec in October last year.

It specialises in the manufacture and operation of biofuel CHP engines and technology systems, delivering sustainable and renewable energy, and carbon reduction programmes. It works with Tesco, Radisson, University of Nottingham and London School of Economics on their carbon reduction plans.

Colwell was the marketing director at LBM (now Concentrix) during its period of rapid expansion in the mid-2000s, when turnover grew from £8m to £55m in five years. He was also part of the exit management team that sold the company for £50m in 2007.

After running his own agency, Colwell joined the Media Octopus in 2014 as head of strategy and was instrumental in a raft of new business wins, including the Co-Op, Royal Albert Hall and Innovate UK.

Since becoming part of Simec Group, Fleetsolve has started to ramp up its operations, with plans for a raft of new hires, new premises, a new manufacturing operation and a fully integrated marketing programme.

Colwell said: “I am hugely excited to be a part of this highly talented team and super motivated by the challenge ahead and, of course, very much look forward to making a major contribution to what will be a game changing phase in the chronology of the business.”

Fleetsolve founder and CEO Keith O’Connor added: “Fleetsolve is currently positioned as the leading player in the bio-fuel CHP sector and now being a part of the Simec Group, we are looking to springboard and become the leading player in the carbon reduction sector too.

“We have a terrific team and have a huge ambition for business growth. Given Andrew’s extensive experience as a marketing director in a blue-chip environment and being instrumental in delivering significant business growth, we are delighted to have him on our side. Exciting times lay ahead.”

Simec Group was founded in 1996 and now has a turnover of $3.7bn. It is one of the four pillars of the GFG Alliance, which has revenues of over $20bn from its main operations, covering energy, mining, shipping, commodities and infrastructure.

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