Comparethemarket hands CRM brief to Havas Helia

compareHavas Helia has made it two wins in a week by landing the CRM account for price-comparison site following a competitive pitch.
The review, which kicked off in August, was run through AAR, with Havas Helia beating off both MRM McCann and Proximity London in the final stage.
The remit is to develop a fresh approach to Comparethemarket’s customer engagement proposition. The account was previously held in-house, supported by VCCPme.
In a statement, Comparethemarket said: “The relationship we hold with our customers underpins what we do – it is absolutely central to our continued success. It is the right time to place a renewed emphasis on our customer engagement proposition and we’re excited to do so with Havas Helia – who came to us with a wide-ranging, ambitious and exciting vision.”
Last week, Havas Helia also picked up the Lloyds Banking Group account, beating Wunderman in a final shoot-out.

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