DRTV specialist secures deal for charity agency DMS

cats-helpline-2Cheltenham-based charity specialist DMS has been bought out of administration by Bristol TV ad production firm Happy Hour, in a move which it is claimed has resulted in a “seamless transition” of all assets, staff and clients.
Set up in 1979, DMS operated independently for a number of years before being acquired in 2006 by the Millennium Group, run by Martin Smith, which also owned JDA, Whitewater and United.
However, when this business eventually went bust in 2012, DMS was acquired by Mosaic Print Management founders Tony Gill and Steve Smith.
In 2017, ex-Amaze One and Occam chief Neil Evans then bought a stake in the business, but quit after six months to join Equimedia. DMS ran into trouble late last year and, according to Companies House, was placed in administration in December.
Its clients include Cats Protection (pictured), Macmillan, British Red Cross, International Fund for Animal Welfare, Royal Voluntary Service and Greenpeace; it also works for commercial clients.
The agency will continue to trade under the DMS trademark and brand, from the same premises in Cheltenham, with all staff and clients.
Happy Hour Productions was launched in 2003, and specialises in DRTV, brand response TV, animation and radio ad production. It services a breadth of clients across retail, gaming, financial services and charity sectors.
Happy Hour founder Tom George, said: “We’re extremely excited to be able to take DMS forward. It is the best agency in cause and gaming-led fundraising work, and as a trading business they’ve been perfectly successful. We have known the team at DMS for many years, and know just how experienced they are. By bringing the team into our group, we can support them in continuing to do what they do best, making great, effective direct marketing for many worthy causes and organisations.”
DMS head of agency Kate James added: “The opportunity to continue to build the DMS offering with support from Happy Hour is a fantastic one. We are incredibly excited about this new future and are very much looking forward to taking the agency from strength to strength.”

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