Senior executives from TikTok, B&Q, Financial Times and Legal & General will be among the speakers taking to the stage at Econsultancy Live this month, the first time the event has been completely in-person since 2019.
The conference, which takes place on November 16 at Kings Place, Kings Cross in Central London, will bring marketers and ecommerce professionals together to discuss how brands can stay relevant with increasingly connected consumers.
It will include a combination of keynote talks, masterclasses and roundtable discussions looking at key themes including customer insight, humanising data, and ecommerce conversion.
Econsultancy Live is designed to give senior brand marketers the opportunity to share ideas and discuss pain points with their peers across industries. The event will provide a day of insights centred around topics many modern-day marketing leaders are grappling with across tech, data, content and design.
Keynote sessions will explore topics such as how to connect customer experiences at moments that matter, turning consumers into ‘prosumers’, and the digital shift within the ecommerce industry. Delegates can expect to hear from leading thinkers including Richard Shotton, author of The Choice Factory, and TikTok head of industry, ecommerce Simon Hofmeister.
Other speakers from leading brands include: L&G director of digital customer products Claire Hazle; FT managing director of customer revenue Fiona Spooner; B&Q senior paid search manager Tara Dee West; myenergi head of external affairs, founder and CMO Tom Callow; BrightBid CMO Kate Cox; and Foresight News Nicole Wilkins.
They will be joined by experts from Econsultancy including digital transformation trainer and consultant Steffan Aquarone; SVP of research and learning Stefan Tornquist, CX consultant Barbara Stewart; and director Richard Robinson.
Econsultancy analyst Ben Davis said: “Across sectors, customer journeys are ever more influenced by online channels. As marketers, it is important that we understand trends in digital transformation and consumer behaviour, and that we continue to expand our learning in how to do so.
“Econsultancy recently launched its Multi-Touch Learning model which aims to bridge the growing digital marketing and ecommerce skills gap, and Econsultancy Live will identify and address how to overcome the challenges today’s marketers face.”
Econsultancy Live is available to attend for free for Econsultancy members, and non-members are also able to register. The full lineup and agenda can be found here>
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