Businesses might think that a strong brand, a great propostion and a highly engaged customer base might hold the key to a bright future but as public demand for climate action and resource conservation grows, businesses are being urged to pivot to sustainability if they really want to thrive.
So says “The Circular Economy Report” by GlobalData’s thematic intelligence platform, which reveals that embracing circular economy principles, such as reducing waste and extending product lifecycles, is crucial.
As a result, future success hinges on adopting innovative technologies and sustainable practices, ensuring businesses remain efficient, compliant, and resilient in an evolving regulatory landscape.
The report reveals that natural resource use has tripled over the past 50 years and continues to grow at an average of about 2.3% every year. Should the pace of consumption and production continue, resource use will reach 160 billion tons by 2060, up 60% from 2020, according to the UN Environment Programme. This will have a severe impact on the environment.
To reduce the impact, governments worldwide are adopting policies based on their specific socio-economic landscape, political priorities, and environmental challenges to advance the circular economy.
GlobalData senior Thematic Intelligence analyst Pinky Hiranandani said: “The successful businesses of the future will be sustainable. New business models will be required to transition companies toward the circular economy.
“For example, companies must develop sustainable business models that consider the entire lifecycle of a product. In addition to reusing and recycling, many are focusing on ecodesign, which will help minimise the environmental impact of a product.”
Proactively adopting circular practices can help businesses stay ahead of the evolving regulatory environment and avoid penalties, the report maintains, with sustainable businesses more likely to disrupt linear counterparts by offering greater efficiency, long-term sustainability, and regulatory compliance.
Hiranandani added that the circular economy is still conceptual, as no major industries operate in a completely circular manner.
However, she is quick to point out that technologies like 3D printing, advanced materials, artificial intelligence, batteries, blockchain, digital twins, electric vehicles, the Internet of Things (IoT), robotics, and smart city platforms are enabling the shift towards circularity.
These technologies help lower resource consumption, improve energy efficiency, increase supply chain visibility, and extend product lifecycles.
Hiranandani concluded: “To support the development and scalability of these technologies, businesses, governments, and financial institutions need to invest and provide incentives. This investment is crucial if the scale of the circular economy is to match the current linear economy.
“Companies transitioning their business towards the circular economy and companies providing enabling technologies for the circular economy are likely to be leaders, while companies that fail to adopt a circular business model will be left behind.”
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