The Football Association has handed its digital transformation programme to US tech giant Cognizant as part of its strategy to help both players and fans get involved in the sport, as the governing body attempts to nurture football communities across the nation.
As part of the deal, Cognizant will become the official digital transformation partner of The Emirates FA Cup, the official digital transformation partner of Club Wembley, and the FA’s official digital partner.
While the Premier League has the mega-bucks, the FA works on a limited budget and is responsible for the sport at grass roots level, from school teams to Hackney Marshes.
The new relationship coincides with the relaunch of the ‘Full-Time’ digital service for grassroots football. It is claimed that the advances in the application enabled by Cognizant will provide a step change in the participant’s experience, making it easier than ever for the millions of grassroots players, their families and volunteers to find and favourite their local teams via their handheld device.
The digital engagement programme has also launched The FA’s ‘For Girls’ digital platform. Created with Cognizant prior to this summer’s UEFA Women’s Euro championships, the mobile-first site is home to the latest news, content and information for female football fans and players of all ages. It aims to be both informative and inspirational and support the FA in its aim to double participation in and support for the women’s game.
FA director of digital engagement Russell James said: “This is the beginning of a long-term approach, which will be a game changer for all involved in the game from players, volunteers and fans of both men’s and women’s football.
“We will make the football experience easier, more enjoyable for all. By modernising our approach to match how people use mobile devices as part of their everyday life, we will provide meaningful benefits to the game, our partners and the role that The FA and County Football Associations have with the people we are here to serve and inspire.”
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