Wunderman has appointed Fabric joint chief executive Chris Perry as its new UK boss, freeing up Mel Edwards to carry out her new role of EMEA chief executive and UK chairman.
Perry started his career as a media planner at Ogilvy & Mather in 1994, but has been involved in a number of digital agencies since; in 1996 Perry launched one of the first UK digital ad agencies, DNA Consulting, which was bought by Razorfish parent company aQuantive in 2005.
He was then promoted to joint chief executive of Razorfish, a role he held for five years until the agency was bought by Publicis. The same year he helped to launch Fabric, the WPP-owned big data specialist.
At Wunderman, he will report directly to Edwards (formerly Cruickshank), who said: “Chris has a fantastic pedigree, having worked and run some of the industry’s top agencies. Not only does he bring a new skillset to the business, he’s a really nice guy and I’m looking forward to working with him.”
Perry added: “Wunderman is one of the most well-known data-driven creative agencies – not only in the UK but globally. Under Mel’s leadership, the agency has gone from strength to strength in the UK and I cannot wait to take on the responsibility of helping drive the business to the next level.”
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