Kitcatt Nohr co-founder Marc Nohr has returned to agency-land to take up the role of chief executive of independent ad agency Fold7, best known for its work on GoCompare.
Nohr’s most recent job was as global managing director for brand and membership at serviced-office company Regus, which he left in August last year.
Since then, he has been concentrating on his role as an advisor to tech start-ups and established businesses in the content, app, mobile, media and consumer sectors, including digital agencies Zone and Pivot.
Nohr will join Fold7 – which launched in 1995 – in April as the agency’s first ever chief executive, working alongside founder and executive creative director Ryan Newey.
He has been charged with spearheading the agency and client teams, as well as driving growth and boosting Fold7’s profile; given his direct marketing expertise it is thought he will also strengthen the agency’s DM credentials. Along with the £40m GoCompare account, which it scooped in 2013, the 40-strong agency also works for Somersby Cider, Gumtree, Disney, Ministry of Sound and Reebok.
Nohr, a former child actor turned journalist, started his agency career at Burnett Associates in the Nineties, eventually joining forces with Paul Kitcatt, Vonnie Alexander and Jeremy Shaw to launch Kitcatt Nohr Alexander Shaw.
Kitcatt Nohr went on to be one of the most successful DM agencies of the past decade, being bought by Publicis in March 2011. Nohr left after his earn-out in January 2014 to join Regus.
Newey said: “Marc joins Fold7 at a very exciting time as we continue our pattern of significant year-on-year growth and emerge on the top pitchlists, achieving a top-five ranking in AAR’s new-business conversion report.”
Nohr added: “A senior industry figure told me that Fold7 was his discovery of the year in 2014 and I can now see why: high creative standards, a collaborative and ambitious culture, great people and gorgeous offices. I look forward to helping them become a destination brand for clients and talent who share their creative ambition. In an era dominated by media fragmentation and technological innovation, never have creative ideas been more important.”
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