Figleaves gets intimate with undies

Figleaves gets intimate for undiesFigleaves, the online lingerie and swimwear retailer, is aiming to make shopping on its site a much more intimate and stress-free experience by implementing a new package offering personalised customer recommendations.
The ecommerce brand is partnering with omnichannel personalisation specialist RichRelevance to recommend seasonal products for customers selected from thousands of options available on the website.
Figleaves.com will use RichRelevance’s Recommend solution to deliver indivdualised data-driven product recommendations for each customer across any channel, from Curvy Kate bras and Just Peachy briefs to Pour Moi camisoles and Samantha Silk French Knickers.
Through Recommend, Figleaves aims to up-sell and cross-sell merchandise to boost sales and average order value (AOV), while creating a more engaging overall shopping experience for consumers.
RichRelevance EMEA vice-president and general manager Matthieu Chouard said: “Shopping for lingerie online can be stressful and confusing, but the figleaves.com team has a lot of expertise that can help customers quickly and easily find the products, styles and sizes they want. With personalised recommendations, customers are guided through the online catalogue based on their individual preferences.”
Figleaves head of web and insight Tom Fitzgibbons added: “Currently, over 1.2 million shoppers visit the figleaves.com website each month. By tapping into their existing customer data and shopping patterns, and combining this with our advanced data analytics expertise, we will be the ultimate online destination for lingerie and swimwear in the UK and internationally.”

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1 Comment on "Figleaves gets intimate with undies"

  1. Figleaves moves to get even more up close and personal #retail http://t.co/l1VFnb1jDZ

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