WPP-owned Geometry Global has strengthened its management team with the appointment of Ogilvy & Mather global managing partner Jessica Davey as global clients director.
Reporting to chief executive Sarah Todd, Davey will lead the work for the agency’s worldwide clients, specifically heading up Coca-Cola and Unilever, where she will establish consumer and shopper marketing campaigns.
She brings a depth of expertise in omnichannel marketing to the role, and will be responsible for the development of insight-led campaigns across multiple brands and product categories.
At O&M Davey headed up the Unilever account and led the global launch of the corporate Masterbrand campaign. Prior to O&M, she was one of OgilvyAction’s leads on the global Unilever business
Sarah Todd said: “Jessica brings to this role a combination of brand understanding and omnichannel marketing expertise that is unmatched in the market. Her unique talent and experience makes her a hugely valuable asset to the agency as we continue to increase the strategic weight and creative power of the campaigns to deliver unprecedented results for our clients along the purchase decision journey.”
Geometry Global was formed in June last year from the merger of G2 Joshua and OgilvyAction. Both the G2 and OgilvyAction brands were scrapped but JWTAction retained its name within Geometry Global. The group operates in 56 markets and has 4,000 staff.
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