GMA offers Marketing Files app

mkt_filesThe Global Marketing Alliance is launching a new phone app for marketers this week, called The Marketing Files, designed to deliver the latest international marketing industry news, commentary and analysis.
Powered by the GMA, which was born out of Direct Marketing International magazine, the app offers news and top-level insight from senior international industry figures.
The app is free for a limited time only and is available in iPhone and iPad formats from the Apple app store, here.  Android, Kindle Fire and Windows 8 versions will be available by the end of the year.
The GMA claims to be the only international business community serving marketers around the world, and is free to join at: www.the-gma.com to receive the GMA Talkback magazine and the GMA NewsWire service.
GMA founder and publisher Matt Edgar said: “Our responsibility as publishers of unique content is to make it readily available in any format the reader wants. The philosophy behind The Marketing Files is that there are more marketers around the world using iPhones and iPads than there are hours in their day to spend scouring for industry content. This app simply delivers all our international content into one place, ready to read and share without having to subscribe.”