The DMA has revealed that Google UK managing director Eileen Naughton has been appointed chair of judges for the Awards 2015, overseeing the judging process, including the Grand Prix.
Naughton’s appointment is yet another coup for the industry body as it seeks to prove its digital credentials, and move on from its image as an organisation steeped in the more traditional disciplines of direct mail, telemarketing and door-drops.
The Google boss joins an impressive line-up, previous chairs of judges have included Channel 4 chief executive David Abraham, British playwright, director and screen writer Stephen Poliakoff, Red or Dead founder Wayne Hemingway, and film producer Lord Puttnam.
DMA Awards committe chair Mark Runacus said: “If awards were easy to win, they wouldn’t be worth anything. The DMAs are rigorous, as are the judges. This makes them hard to win. Rewardingly hard to win.”
The 2015 DMA Awards are supported by headline sponsors Whist (formerly TNT Post) and customer engagement experts Emarsys. The winners of the 2015 DMAs will be announced at the Awards ball to be held at Old Billingsgate in the City of London on December 1.
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