Information Arts, one of the best known brands in the UK B2B data industry, is understood to have been dropped, with the company rebranded Harte-Hanks to bring it in line with its parent company.
Originally launched in 1999 by Simon Lawrence and Gary Selby, the company expanded out of the UK, and now operates in Europe and the US for clients including Shell, Cisco, Vodafone and Xerox.
The Middlesex-based firm first started working with Harte-Hanks in 2007, when the two companies signed an acquisition agreement which was completed in September 2010.
Lawrence stepped down in February 2011 and is now co-owner of analytics business Uncommon Knowledge; Selby left a year later and now spearheads B2B data firm Insight Stream.
It is understood that the rebrand was revealed at an event held last night, where the senior team changed badges, logos and email addresses.
The UK company is headed up by Donna Belanger (pictured), a Harte-Hanks “lifer” who succeeded Lawrence in March 2012. It is understood that Martin Dawson, who was hired as strategic solutions director in August last year, has now left the business.
Selby joins forces for data start-up
Simon Lawrence returns in start-up
Info Arts appoints Abacus director
Lawrence exits Information Arts
Richard Lloyd exits Info Arts
Harte Hanks chief joins Info Arts