Hay exits Outra for top role at loyalty group TCC Global

haySimon Hay has quit Outra – the AI-driven insight company he co-founded in 2017 with former Hometrack owner Giles Mackay – to return to the customer loyalty sector as chief executive of TCC Global, as the company embarks on a major expansion drive.

TCC Global was launched in the Netherlands in 1991 by Richard Beattie, the former WH Smith chief who went on to launch the Beattie’s Newsagents chain before moving into grocery retail loyalty at Wallace International in Australia.

The company now operates in more than 70 countries, employing more than 600 people in 34 offices across the world. TCC Global’s partners include Disney, Warner Bros, Red Bull, Philips, and Naomi Campbell while its clients include Tesco, Argos, Sainsbury’s, McDonald’s, Burger King, Shell, Jaguar Land Rover, Peugeot, Homebase, Habitat and Selfridges.

Hay previously spent 25 years at DunnHumby, arguably the best known company operating in the loyalty marketing industry. TCC Global said he will lead the business into “a new chapter, harnessing and maximising the use of data in loyalty platforms that create emotional resonance with shoppers and result in behavioural change”.

Beattie said: “People want to feel part of a wide societal movement which includes health and wellness, sustainability and community engagement. Simon’s digital and analytical mind, combined with his empathetic knowledge of the retail audience, means he can add considerable insight and value to our loyalty programmes.”

Hay commented: “It’s exciting to have joined a great business like tcc global at such a crucial time, both in its development, and in the seismic ways in which the world around us is changing. My new colleagues are entrepreneurial, innovative and client focused. They have earned their reputation by consistently delivering campaigns for retailers that excite customers, earn loyalty and deliver like for like sales growth.”

TCC Global also owns two specialist companies. Gametation provides mobile gaming campaigns and digital loyalty solutions for retailers, while Summit runs a marketing intelligence platform, which draws data from a diverse range of sources – including a significant partnership with Google – and applies complex statistical models to predict the sales from any given online marketing spend.

Beattie added: “Covid-19 has, amidst all its destruction, redefined loyalty and created a huge opportunity to help retailers connect with shoppers whose priorities and behaviours are changing.”

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