The Institute of Direct & Digital Marketing has signed a deal with the Home Learning College to launch an e-learning scheme, which will enable marketers to access its courses online from anywhere in the world.
Dubbed IDM Online, the partnership will offer what the organisation calls “globally-accessible, best-in-class courses” via the Internet and a mobile-optimised “virtual campus”.
The first course available will be the IDM Professional Diploma in Digital Marketing, with several new online marketing qualifications to follow.
The 12-month Diploma is now open for enrolment for professional marketers around the world and the first intake will begin their studies in April this year.
Comprising 16 modules, the IDM Professional Diploma in Digital Marketing covers all aspects of digital marketing strategy, planning and campaign delivery and includes current case studies and examples to bring the learning to life.
Delivery will include online “live class” webinars from IDM practitioner-tutors, while IDM students will also have access to expert masterclasses.
IDM chief executive Mike Cornwell (pictured) commented: “The IDM is passionate about equipping current and future generations of marketers with the latest skills and knowledge from the profession. We’re tremendously excited that, with Home Learning College’s renowned elearning expertise, we can now bring the best learning experience possible to agency, client and vendor community marketers in the UK and around the world.”
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@theidm expands globally with e-learning programme http://t.co/ki401PTx74 #directmarketing #digitaltraining #DigitalMarketing #data
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