Industry joins initiative to push £11.7bn exports market

Whitehall_London 2The advertising and marketing services sector is continuing to push the pivotal role the industry plays in the UK’s export strategy by signing up to the Department for International Trade’s (DIT) International Trade Week with the aim of providing British firms with the know-how to capitalise and unlock global opportunities.

The UK Advertising Export Group is featuring throughout the week-long event, which runs until Friday (November 4). UK advertising companies will be participating in a series of events curated to help businesses, large or small, maximise their global growth potential.

The line-up, led by the UKAEG, is designed to highlight why International Trade Week is the biggest export event of the year for the DIT through the participation of three virtual events.

These include “How to create and effective growth strategy; “Breaking through cultural barriers with cultural intelligence”; and “How to build your China market entry strategy?”

Advertising Association director of international trade Aisling Conlon said: “We are delighted to be hosting three virtual sessions at this year’s International Trade Week in partnership with the DIT. The sessions will help us showcase the power of our industry as a true force for economic growth in terms of exports, while equipping and empowering businesses, large or small with the knowledge and opportunities to maximise their global growth potential.

“Looking ahead as we deal with economic headwinds of inflation and increasing interest rates it is more important than ever to have partnerships and open dialogue with the Government to underscore our industry as an economic driver for growth.”

DIT sector specialist David Moody added: “The DIT has a unique and successful partnership with the UK Advertising Exports Group that has promoted the UK advertising industry as the centre of excellence for the last four years at global events such as Cannes Lions.

“Our remit is to support businesses to reach customers and do business around the world. DIT is therefore delighted that the UK Advertising Exports Group is supporting International Trade Week with presentations that showcase the importance of good communications in a brand’s export strategy. And to inform exporters about the range of expert resources available from UK advertising to help businesses across all sectors engage international customers and deliver their global growth ambitions.”

Annual UK exports of advertising and marketing services were worth £11.7bn according to ONS figures for 2020, sustaining the same level as pre-pandemic conditions of 2019.

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