Ironmongery Direct bolts on Epiphany for SEO account

ironWith everyone looking around the house at the jobs to do in lockdown, Ironmongery Direct is aiming to boost its SEO strategy with the appointment Jaywing’s search agency, Epiphany.

The agency has been briefed to build the online retailer’s organic revenue with a strong focus on conversion rate and mobile.

Part of the Manutan Group, the firm provides specialist architectural ironmongery to the trade – builders, joiners and shopfitters – as well as consumers, across the UK.

Some 15 agencies were involved in the pitch at the initial proposal stage, before moving forward to pitch.

Ironmongery Direct head of digital Charlie Carlton said: “It was a very competitive pitch and we received many proposals from leading SEO agencies.

“Epiphany really impressed us with their submission. It was honest and engaging, and showcased some of the opportunities we have, as we continue to grow our investment in digital.. The team showed great insight and presented a very strong technical and content review. We developed great rapport with them during the pitch and we’re confident we’ll work really well together.”

Epiphany managing partner Tom Salmon added: “We’re thrilled to be partnering with Ironmongery Direct to grow revenue and sales. We share their ambition to grow, and love their focus on excellent customer service. There is already a great connection between our teams and we’re looking forward to the results we’ll achieve together.”

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