Jaywing bags British Gas UX chief

Jaywing bags British Gas UX chiefJaywing has bolstered its agency credentials by poaching British Gas’ head of user experience Alex Race to spearhead its own UX team.
During his time at the energy provider, Race developed the UX and design functions, and delivered digital experiences across the company’s multi-channel offerings, heading up a 25-strong unit.
He started his career in 2000 at Nokia as a graduate UX designer, working his way up the business through UX design roles to become requirements manager. Race joined British Gas parent Centrica in August 2010.
Jaywing claims Race’s 13 years’ client side experience will bring expert consulting and even greater value to its clients, which include PepsiCo, Merlin Entertainments, Sky and The Open University. He will report to creative director Matt Powell and digital managing director Brian Taylor.
The agency’s UX work has a particular focus on cross-platform design, ensuring that all Jaywing projects provide their clients’ customers with the best possible experience, across all digital touchpoints.
Race will manage the delivery of user research, early stage concepting and requirements gathering, as well as information architecture design and wireframing to both existing and new Jaywing clients.
Digital MD Taylor said: “With UX a key part of the agency’s make up for some years, getting the right person to lead this area was crucial. Alex is a key hire for us; he brings impressive UX experience from a brand setting, where the users range from electricity, gas and homecare customers who have numerous sales and customer servicing needs, to Hive users who control their heating from their mobile devices. As this complex product range and variety of customers requires both a breadth and depth of UX knowledge, Alex will bring new insights to our team.”
Race added: “I can see the huge opportunities right now to create high quality UX for the agency’s clients and Jaywing’s nature as a place to build relevant inspiring UX and drive it to the right audience was a key factor in my decision. With such strong capabilities, Jaywing presents a unique opportunity to develop my skills further and deliver an offering that adds massive benefit to clients.”

1 Comment on "Jaywing bags British Gas UX chief"

  1. RT @DM_editor: British Gas UX chief signs for @jaywingsays http://t.co/r2cyfM5GO2 #digitalmarketing #CRM #directmarketing #data #advertising

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