Karmarama is continuing to boost its headcount in the wake of its sell-off to Accenture by bolstering its data department with two senior appointments.
Rob Chandler (pictured, left), who takes up the role of strategy lead for data-driven content, has been working as a consultant for the past 18 months for brands including Virgin Airlines.
He is well-versed in the world of direct marketing, having started his career in 1992 in a sales role at the now legendary Direct Response Magazine – the first publication to cover the sector, owned by Paul Rowney.
Chandler then switched to Brann Worldwide (now Havas Helia), and held senior planning roles at Publicis Dialog (now Chemistry), Zenith Optimedia, BMF Advertising and Enero Data Sciences before joining Naked as global business lead, where he first met Karmarama chairman Jon Wilkins.
In his new role, Chandler will report to Wilkins and beef up the capabilities of Karmarama and Accenture Interactive in the data-driven content sector of the business.
Daniel Prestes (pictured, right) joins the agency as strategy director following stints at agencies in London, Amsterdam and Brazil – including Atom London, Cayenne Communications and 180 Amsterdam – where he specialised in innovation and brand and digital planning.
He will be working on Clydesdale, Just Eat and Unibet, closely alongside chief strategy officer Sid McGrath and head of planning Will Hodge.
Wilkins said: “The changing landscape of the communications industry has meant that agencies need to be able to react to the increased need of data informing and developing marketing strategies.
At Karmarama, we have the ability to produce insight-led, reactive, engaging content for brands transforming customer experience into human experience. Rob and Dan bring the expertise to keep us strategically ahead of the curve, enhancing Karmarama’s existing skillset in digital, content and innovation.”
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