Brands spanked for Pride tokenism in LGBTQ+ backlash
Further evidence of marketers’ blinkered attitude has emerged in a new study revealing a fall in the number of LGBTQ+…
Karmarama
Runacus, Brown and Colling back new agency start-up
Data-driven marketing stalwarts Mark Runacus and Matthew Brown have linked up with DM media big wig Mike Colling as key…
Karmarama lands double as it nets top DMA prize again
Karmarama became one of the first agencies to win consecutive DMA Awards grand prix last night, with its work for…
Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
Karmarama bolsters data team with double appointment
Karmarama is continuing to boost its headcount in the wake of its sell-off to Accenture by bolstering its data department…
Accenture lays down gauntlet with Karmarama deal
Consultancy giant Accenture has beaten off its rivals – as well as WPP, Publicis, Omnicom, and Havas – to boost…
DMA launches ‘first ever’ festival for copywriters
The DMA is launching what it claims is the first ever copywriter’s festival, as the next stage in its campaign…
CoppaFeel urges young to ‘Get It Off Your Chest’
Breast cancer awareness charity CoppaFeel is launching a new brand campaign which aims to raise awareness of lesser known signs…
Plusnet switches its CRM business to Karmarama
BT-owned Internet provider Plusnet has switched its CRM account from OgilvyOne to Karmarama – which handles the company’s ad business – without…
Karmarama senior hire to beef up content team
Karmarama has come good on its pledge to strengthen its data-driven approach by poaching MEC chief Jamie Toward to head up its…