Kate Howe to lead Gyro London

Kate Howe to lead Gyro LondonFormer DraftFCB European president Kate Howe has been appointed managing director of Gyro London, succeeding Nick Jefferson, who is leaving the agency and moving to Spain.
Howe left DraftFCB in December when the network bought Inferno and merged it into the London agency. It rebranded FCB Inferno last month
She will join Gyro in July and work alongside executive creative director Mike Shackle – who was appointed in 2012 – to run the 82-strong agency.
Howe started her career at DMB&B in 1995, and then had spells at Leo Burnett and AMV before switching client side to become group marketing director of Gala Coral Group in 2004. She join Nitro – which later became SapientNitro – in 2008, and then took on the DraftFCB job in 2009.
While there, Howe led the Inferno acquisition as well as the purchase of the digital agency Blue Barracuda.
Gyro chief executive and chief creative officer Christoph Becker said: “Kate and Mike are the right leaders to take Gyro London to new levels and replicate the momentum we’re experiencing in other markets.”
Jefferson has served as managing director of Gyro since 2012,  replacing Claire Wright, who quit after only seven months to join OgilvyOne as managing partner.
Gyro was set up by Gary Brine in 1991 and was eventually sold to a US private equity firm which merged it with HSR in 2008. Brine quit the same year and was succeeded by Richard Perry. Perry quit with planning boss Richard Mabbott to set up a consultancy, Founded, in 2012.

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