The Maverick Group, which counts Coca-Cola and DHL among its clients, is bolstering its senior strategy line-up by hiring Kevin Allen as strategy partner.
Most recently head of strategy EMEA at PG One, Publicis Groupeʼs dedicated P&G unit, Allen started his career at Thomson Publishing in 1990, eventually becoming marketing director, before joining FT owner Pearson as vice-president of editorial, Europe.
In 2000, he then set up his own business Wild Onion, which merged with the now-defunct Cramm Francis Woolf. During his time at CFW, Allen set up the agency’s digital division, working across all sectors but specialising in financial and government clients.
When the agency closed, he joined Proximity London in 2005, originally as new business planning director. While there, Allen was instrumental in developing some of the agency’s largest international clients, such as GE, Bayer and Allianz.
He joined Gyro in March 2011 and then Publicis Chemistry as chief strategy officer before switching to PG One.
Reporting into Maverick Group head of strategy Jamie Chadwick, who joined in October last year, Allen will be responsible for helping Pulse, the insight and strategy engine of the group, further develop its business strategy offering as well as strengthening the agencyʼs brand and communications strategy expertise.
Chadwick said: “Kevin has the hard-earned experience and ability to fill a room with confidence, making even the toughest challenges seem like a walk-in-the-park. This is the kind of environment we want to create for our clients and the rest of our amazing team. We are thrilled to have him on board.”
Allen said: “The Maverick experience has been a real eye-opener. Theyʼre tackling the kind of strategic business issues other agencies have been dreaming about for years. For a strategist this was an opportunity you donʼt even stop to consider, you just grab it.”